We are the Influencer Marketing Agency that reaches the world’s most discerning audience by bringing together creativity, reach and technology.

Our specialists use industry knowledge and proprietary technology to create, manage and track targeted campaigns for aspiration brands.

Selected projects below

Breitling x David Gandy

In 2018, Breitling worked with G Influence to commemorate 100 years of the Royal Air Force. As the official watch partner of the RAF the aim for the marque was simple but important — to create a memorable campaign that celebrated the heroism and gallantry of the Air Force across the Twentieth Century and beyond. We decided to partner with David Gandy for the project: a longtime supporter of the British military and a passionate spokesman for its veterans.

Working in close collaboration, David and Breitling created a series of emotive short films that captured the spirit and sacrifice of RAF airmen over several generations. The campaign was beautifully executed, and gained impressive reach — with Breitling using its media partners to amplify the content, and David championing it to his million plus social followers.

Chopard x James Norton

Chopard has been the principal partner of the Cannes Film Festival for a number of years. And whilst they are recognised globally as one world’s leading jewellery brands — on the red carpet and beyond — less is known about their exemplary men’s timepieces. To raise brand awareness, we paired the Swiss marque with leading British actor James Norton. James was shot wearing the Chopard men’s watch collection by celebrated photographer Charlie Gray on the rooftop of the iconic Martinez Hotel during the film festival. The campaign and associated imagery became a tentpole of the brand’s social strategy throughout the festival and in the months that followed.

Orlebar Brown x 007

For the launch of their long-awaited 007 collection, famed swimwear brand Orlebar Brown challenged G Influence to create an activation that celebrates the most stylish elements of the franchise across the Twentieth Century. So we headed to Lago di Como, and the iconic Mandarin Oriental Hotel on its shores, with a supergroup of 15 notable menswear influencers from across Europe. G Studio's film and photography teams created live content during the activation to create a genuine ‘moment’ on social media, before producing a full series of campaign assets that lived on for two months across the brand’s social channels.

Wilderness x Bicester Village

Bicester Village challenged us to create an influencer campaign that positioned the retail destination as a true fixture of the UK summer season. Our solution was to create an activation around the renowned Wilderness Festival in the Cotswold hills — just a stone's throw away from the Village itself. The weekend saw us embark on a tour of Oxfordshire, taking our guests on a journey from Blenheim Palace to Soho Farmhouse and finally into the hills and valleys of Wilderness — capturing a huge amount of content along the way.

The hand-selected attendees include a mixture of creatives, musicians, actors, socialites, and TV personalities — including Maisie Williams, Laura Whitmore, Iain Stirling, Eleanor Tomlinson, Ellie Bamber, Josh O’Connor, Oliver Proudlock, Emma Louise Connolly, Eric Underwood, Tuppence Middleton and many more.

The result was an influencer campaign with a total reach of more than 100 million. The project also introduced Bicester Village to a raft of new talent whom they continue to work with to this day.

Kef Sessions

KEF has been creating some of the world's finest speakers since 1961. As it relaunched into the UK market for the first time in some years, we were challenged to communicate the brand's brilliance and technical acclaim to a new generation of audiophiles and music fans.

Our idea was to create a six month partnership around a new, bespoke content channel dubbed 'GJ Sessions.' The channel was divided into two verticals: a Weekend Playlist (curated by notable musicians from around the world) and a GJ Live Session (featuring new, exclusive recorded performances from both established and up-and-coming acts.). Contributors from our talent network included the likes of Kygo, Aloe Blacc, Jamie Cullum, Lenny Kravitz and Gregory Porter, to name a few.

The content was then shared on the musician’s personal platforms, and amplified across Gentleman’s Journal and KEF’s social channels.

Cannes x Chopard 2019

In 2019, in order to raise awareness of Chopard’s new L.U.C watch collection, we embarked on “The Gentleman’s Grand Tour”: a three day influencer activation and road trip from England’s Goodwood Estate all the way to the South of France, with the renowned Cannes Film Festival as the finish line. The idea was to create a modern interpretation of the great European Tours of the 1920s and 1930s, in order to reflect the elegance and timeless spirit of the collection. Our guests wore the Chopard L.U.C collection throughout the tour, creating still photograph and video assets that were used across the year. The trip culminated in a private party in Cannes, on the roof of the iconic Martinez Hotel. Guests include: Thomas Brodie Sangster, Andrew Cooper, Bradley James, Eric Underwood, Richard Biedul, and Pietro Boselli.